The Letast SEO In Trend Market

Blog Post 2: Embracing AEO & GEO—The New Frontier of Content Optimization Introduction Traditional SEO is no longer enough. Today’s AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) target AI systems like ChatGPT, Perplexity, and Google’s AI tools—ensuring brands are cited, visible, and authoritative in AI-generated answers. Defining AEO & GEO AEO revolves around crafting conversational, Q&A‑formatted content, optimized for platforms delivering direct answers. GEO focuses on ensuring your website is cited within generative AI summaries—using AI metadata, llms.txt , topical authority, and data-rich content formats. Why It Matters Now AI referrals are quickly growing. Perplexity and ChatGPT have already driven significant traffic—up 145× growth for some sites just since mid-2024. Bain Research shows 80% of consumers now rely on AI-generated results for 40% or more of their se...